Making Personalized Marketing Happen.
For the last 30 years, I’ve been at the forefront of personalized marketing, starting with my career at BCG, my role as CMO of Aetna, and my teaching at Harvard. Today, AI offers endless opportunities to truly deliver personalized marketing. Through the books I write, daily LinkedIn posts to 1.1 million followers, my Harvard classes, advisory work with executive leaders, board support to Marketing Technology companies, and my Personalize Academy, I am helping organizations of all sizes embrace what’s possible.
Oct.15: Book Launch!
Together with my co-author, Mark Abraham, Head of BCG's Marketing Practice, I am about to release the book we’ve written to address the opportunities around Personalization today. It teaches you how to use personalization in a world where consumers expect more, instantly and seamlessly. We outline the Five Promises of Personalization as a foundational framework for helping companies master customer experience delivery and capture their share of the $2 trillion personalization prize.
Edelman Advisory Services
Digital Strategy and Transformation
Facing endless technology choices, competing priorities for where to invest, and an unclear path to actually deliver business value, executive leaders have sought my help to steer their teams through the complex landscape.
Customer Experience and Journey Analytics
By helping them understand how to practically tap new data and tools, I have helped clients deliver experiences that enhance their brand position and drive bottom line improvement.
Artificial Intelligence and Personalization
“Personalization” is more than a buzzword for me. For over 30 years, I’ve worked with clients on using the latest advances in AI, digital channels, and data to accelerate their growth.
Leadership in Marketing and Brand Strategy
For new CMO’s stretching into new, or more complex roles, I have provided guidance on overall brand strategy, marketing approaches, and organization models.
The Personalize Academy
I’m in the privileged position of seeing the real challenges that companies face in using AI to deliver the true personalization that can drive differentiation and better performance.. Over the last few months I’ve been working on launching The Personalize Academy, to help share the methodologies, strategies, case studies and operational “how-to’s” that make this the most exciting time in Marketing. Ahead of launch, you can pre-register below to start the first session.
