MY STORY
Born and raised in Brooklyn, NY, I’ve always balanced art and science in my interests in school; conducting musical theater bands while also nerding out on the high school math team.
At Harvard College, I pushed it further, starting a theater production company, Shockwave Productions, that staged an unofficial David Bowie musical, and put on a revival of Hair, set in the 80’s. Academically, for my honors thesis I wrote about the intersection of technology and economics in the music business.
Heading on to Harvard Business School, I focused on Marketing and Strategy, then joined the Boston Consulting Group, rising to partner, and catching the early wave of the tech/marketing intersection. I penned “Segment of One Marketing,” a widely-shared article in 1989, foreshadowing the personalization waves to come, and helping build BCG’s e-commerce practice.
Getting closer to the “rock face,” I joined Digitas, a pioneering interactive agency, building its Strategy and Analytics Practice, and then went onto to join McKinsey, leading their Global Digital Marketing Strategy Practice.
Going client side in 2016, I became CMO of Aetna, driving a multifaceted brand and digital transformation that carried into the acquisition by CVS.
Now back full circle, I returned to my roots as a professor at Harvard Business School, while guiding clients around the globe on AI and digitization as an executive advisor, also serving as a senior advisor with BCG.
Still an avid practitioner of the tenor saxophone, I enjoy my time as a novice musician in a local jazz ensemble.
Residing in Cambridge, Massachusetts, I remain entertained by my three artistically-minded grown children, and wonderful wife, with whom I’ve shared the past 35+ amazing years.