Solve The Biggest Problem In AI-Driven Marketing
14 Day Free TrialGet The Benefits Of Personalized Marketing Without Risking Your Organization (or your career)
AI is transforming marketing, promises so much. But the path forward is unclear - no one has fully cracked AI-driven personalization at scale, and we all want to manage the risk for our organizations and our careers.
That’s why I created the Personalized Marketing Community: To provide strategies, tools, and support to turn this vision into reality.
Now, you’re no longer alone. Join the community risk-free and transform how you and your organization grow with AI-driven Personalized Marketing.
Why Is AI Marketing So Difficult?
And Who’s Going To Help You?
No one in your organization has done this before. Consultants are only a few steps ahead of you.
What Are The Right Technologies?
Every day a new service is launched. Which ones are worth investing your time in, and which ones aren’t?
What Data Do You Use?
Information sources are spread out across your organization. The quality, consistency and scale varies.
What Does The Jargon Mean?
You know you’re smart, but there are all these new terms and phrases being used. What do they really mean?
How Do You Get Internal Buy-In?
You know how important it is to get senior support, but how do you do this when it’s your first project?
How Do You Manage Your Risk?
You want to try out new ideas and make an impact, but how do you get results and protect your career?
The Real Problems We All Face
Lack of Proven Methodologies
No one has truly mastered the integration of AI in personalized marketing.
Rapidly Changing Technology
The fast-paced advancements in AI technology make it difficult to stay current and implement the latest techniques.
High Demand for Expertise
Skilled AI consultants are in short supply, and the growing demand is stretching their availability thin.
Complexity of AI Tools
Many marketing professionals find AI tools complex and challenging to integrate into their existing strategies.
Risk of Falling Behind
Without proper training and knowledge, there’s a significant risk of falling behind competitors who doing this already.
You’re On Your Own
You can’t turn to your leadership or your team because they’ve not done this before.
What’s In The Personalized Community
A Powerful Methodology: The Community is based on the courses I teach at Harvard, and my experience implementing these strategies.
Live Training: Webinars and classes where we work through specific issues, bringing in specialist experts and opening up live Q&As.
Case Studies: Examples and analysis of projects where AI has been used to deliver personalized marketing, customer engagement, loyalty, and ROI.
The Technologies: What are the platforms that are working out there right now, and how do you use them to get maximum advantage.
Leadership Engagement: How to get buy-in and support from senior leadership for your first projects and for your getting ongoing investment.
Customized Customer Journeys: Learn how to create highly personalized customer journeys that engage and convert at every touchpoint.
Scalable Strategies: Our methodology provides scalable solutions that grow with your business, ensuring long-term success and adaptability.
Real-World Applications: Get hands-on experience with practical tools and techniques that can be applied to real-world marketing challenges.
Career Growth: See how to position your new skills in the marketplace and how to position yourself with employers and recruiters.
A Powerful Community : You join a community of marketers like you, learning, evolving, and networking at one of the most exciting times ever.
The Training and Support you need for your organization, and for your career.
The Cost Of Not Joining
I’ve designed the Community to be affordable for anyone who is excited by what AI can deliver in Marketing, and can see the costs of the alternative approaches
Missing out on cutting-edge AI techniques
Run outdated marketing strategies
Lose your competitive edge
Miss out on revenues and market share
Hiring external consultants due to lack of in-house expertise
Reliance on supplier’s training, with no methodology
Lost time time and resources on trial-and-error approaches
Feeling isolated and unsupported without a community around you
Learn from Industry Experts
In A Vibrant Community
Being part of our Community means you’ll join a community of like-minded marketing professionals. And every month I’ll be bringing in leading experts from my network who are implementing Personalized Marketing strategies in their businesses and clients
Collaborative Learning
Grow your network, share your insights and collaborate with this collective knowledge pool.
Networking Opportunities
Connect with your peers, build meaningful relationships, and expand your network.
Support and Motivation
Get advice from a supportive community that’s dedicated to helping each other succeed.
Cutting-Edge Knowledge
Stay ahead of the curve by learning from the best in the field and keeping up with the latest trends and advancements in AI-driven marketing.
Exclusive Workshops
Participate in exclusive workshops and Q&A sessions with our guest experts, providing you with valuable insights and practical tips.
Expert Insights
Our guests include top industry leaders and innovators who share their latest research, strategies, and experiences in personalized marketing.
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My AI Journey
My name is Dave Edelman and for the last 30 years I’ve been implementing, consulting and teaching about Personalized Marketing. First, with Boston Consulting Group (BCG), then with as a founder at Digitas, then as CMO at Aetna, and now teaching at Harvard and advising PE firms, VC funds and MarTech businesses. Along the way I’ve built up 1.1M followers on LinkedIn, sharing my insights into the area of Personalized Marketing.
The Community is designed to share the methodologies I’ve built up, get you access to best practice, open up my network to a wider audience, and really help anyone drive Personalized Marketing in their organization.